Calculating your Worth...
In the last decade, the rise of social media rewrote marketing norms most of us had taken for granted. The relationship between advertising, brand development, and storytelling looks different today than it ever has before thanks to influencer marketing. While marketing teams used to gauge success in search impressions and website clicks, that’s not entirely […]
Influencer marketing is a type of social media marketing that allows you to leverage the power of influencers. Through influencer marketing, small businesses can reach an audience they might not have been able to find otherwise and have their message shared with people who are more likely to buy their product or service. This is […]
SDK Dele is a young budding Ghanaian comedian, skit maker, and content creator. His real name is Sadik Dele. The comedian burst to fame in 2017 after his comedy videos got the attention of Ghanaians. Over the years, SDK has become a household name and his influence keeps soaring hence brands have started engaging him […]
Laud Anoo Konadu known professionally as DanceGodLloyd, is a Ghanaian dancer, dance coach and choreographer. He is a co-founder of the dance school, DWP academy. In 2020, he performed in Beyonce’s Already music video which featured Shatta Wale. With 1.3 million followers on Instagram, DanceGodLloyd has used his dance to influence people’s love for Afrobeat […]
Whoopro, a self-service platform backed by robust technology that connects brands and digital influencers has been launched. This game-changer will provide cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns. Influencer marketing has been a key strategy for brands since the boom of social media. According to the Internet […]
Micro or Macro Influencers – Understanding the Difference I’m sure we have all come across seeing a famous influencer or celebrity endorsing for a brand to promote a product or service on social media. But, my question to you is, from a scale of 1 to 10, how convinced are you that the product/service really […]
Social Media has in the last few years become part of one’s life. Platforms such as Facebook, Twitter and Instagram have seen immense growth in numbers per day of people signing new accounts- both personal and business pages. In recent times, news has spread extremely fast due to social media platforms and many people do […]
Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, techniques and strategies that can be applied and used to ensure that the public is made aware of a company’s products and services. One of these strategies that can be deployed […]
In the digital space of today, content marketing has become one of the most effective ways brands are adapting to inform, create awareness, generate engagement and drive sales. Content Marketing is basically creating and sharing materials online for a targeted community. These communities vary from brand to brand and the materials created and shared may […]
Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It’s important to check your analytics regularly to spot trends and see what’s working and what’s not. Social media metrics are the statistics and other data you can pull from your social media channels […]
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