Calculating your Worth...
Over the last decade, we have seen social media grow rapidly in importance. According to the January 2021 digital report by Hootsuite, 8.20million people actively use social media – that’s 26.1% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making. Influencers in social […]
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into high-value collateral and then advertising them to a specific audience. Web pages, blogs, infographics, movies and social media postings are all examples of digital […]
Up until the 21st century, traditional media was the only formal mode of consuming and providing information. Nobody considered the possibility of the industry is on its way to becoming obsolete because of its large consumer reliance on every single piece of information. At the break of most mornings, newspaper vendor stands spilt curious people […]
Being smart enough to analyze social marketing statistics and facts to better position your brand either as a market leader or a pacesetter in your industry is always a good thing but do these stats always get you the right results? Or do you believe that should be a question for the gods? That’s just […]
Juliet Bawuah is a Ghanaian sports journalist who has written for top media houses. Juliet has interviewed FIFA President, Gianni Infantino as well as the former World Player of the Year and current Liberia President George Weah. She became well known as a result of her interview with Gianni Infantino, on the sidelines of a […]
In the last decade, the rise of social media rewrote marketing norms most of us had taken for granted. The relationship between advertising, brand development, and storytelling looks different today than it ever has before thanks to influencer marketing. While marketing teams used to gauge success in search impressions and website clicks, that’s not entirely […]
Influencer marketing is a type of social media marketing that allows you to leverage the power of influencers. Through influencer marketing, small businesses can reach an audience they might not have been able to find otherwise and have their message shared with people who are more likely to buy their product or service. This is […]
SDK Dele is a young budding Ghanaian comedian, skit maker, and content creator. His real name is Sadik Dele. The comedian burst to fame in 2017 after his comedy videos got the attention of Ghanaians. Over the years, SDK has become a household name and his influence keeps soaring hence brands have started engaging him […]
Laud Anoo Konadu known professionally as DanceGodLloyd, is a Ghanaian dancer, dance coach and choreographer. He is a co-founder of the dance school, DWP academy. In 2020, he performed in Beyonce’s Already music video which featured Shatta Wale. With 1.3 million followers on Instagram, DanceGodLloyd has used his dance to influence people’s love for Afrobeat […]
Whoopro, a self-service platform backed by robust technology that connects brands and digital influencers has been launched. This game-changer will provide cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns. Influencer marketing has been a key strategy for brands since the boom of social media. According to the Internet […]
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